Welcome!
My blog 'MarketingMeansBusiness' is here to propose, discuss and debate the true values associated to marketing in the business world today.
Having worked in Media, Web, Software and Telecommunications industries, from Ireland through the UK and USA, I have acquired strong opinions of how marketing can play a key role in every business, some of them controversial, and some of them totally unique.
There are millions of small businesses out there that need advice on how to use marketing techniques to help them ultimately become more profitable.
Over the coming weeks and months, my aim is lay down simple steps to help these businesses, from the conception of the idea, the pitch, the planning, the strategy, the finance and successful development of sales and partnerships on a local and global level.
I will be drawing on a world of other resources and expertise. Hopefully you will find a common thread or two through each of them and draw your own conclusions.
I also will be unashamedly ranting about views on marketing, marketers self-destruction and other issues surrounding business success in todays global markets.
Stay tuned and keep in touch!
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